{"title":"Matrix","description":"","products":[{"product_id":"matrix-opti-smooth-normal-permanent-smoothing-system","title":"MATRIX Opti Smooth Permanent Smoothing System Normal","description":"\u003cp class=\"MsoNormal\"\u003eOpti.Smooth Conditioning Smoothing System is formulated with Pro-Keratin to help reinforce the hair fiber, reduce breakage, and provide up to 25% more conditioning for smoother, healthier-looking hair. 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Designed to smooth, control frizz, and enhance manageability, Opti.Smooth offers customizable results for every hair type and desired finish.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e3 services with Opti.smooth:\u003c\/b\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eHeat Straightening\u003c\/b\u003e – Uses a heat process with a flat iron to create a sleek, smooth, fully straight finish.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eCold Smoothing\u003c\/b\u003e – A no-flat-iron technique that reduces volume, eliminates frizz, and leaves hair smooth with natural body and movement.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003e3D Curl Process\u003c\/b\u003e – Inspired by Matrix texture experts in Brazil, this service enhances and defines natural curls while reducing frizz and adding dimension.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":48202882777347,"sku":null,"price":60.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/2536\/4739\/files\/optismooth.jpg?v=1779406148"},{"product_id":"matrix-opti-smooth-permanent-smoothing-system-resistant","title":"MATRIX Opti Smooth Permanent Smoothing System Resistant","description":"\u003cp class=\"MsoNormal\"\u003eOpti.Smooth Conditioning Smoothing System is enriched with Pro-Keratin to help reinforce the hair fiber, reduce breakage, and provide up to 25% more conditioning for smoother, healthier-looking hair. Designed to improve manageability, control frizz, and enhance softness and shine, it delivers smooth, long-lasting results while helping maintain hair strength.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e3 services with Opti.smooth:\u003c\/b\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eHeat Straightening\u003c\/b\u003e – Uses a heat process with a flat iron to create a sleek, smooth, fully straight finish.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eCold Smoothing\u003c\/b\u003e – A no-flat-iron technique that reduces volume, eliminates frizz, and leaves hair smooth with natural body and movement.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003e3D Curl Process\u003c\/b\u003e – Inspired by Matrix texture experts in Brazil, this service enhances and defines natural curls while reducing frizz and adding dimension.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":48203108188419,"sku":null,"price":60.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/2536\/4739\/files\/resistant_59c95f43-a5cb-418e-bcae-642b09ec484d.jpg?v=1779408950"},{"product_id":"matrix-brass-off-blue-shampoo","title":"MATRIX Brass Off Blue Shampoo","description":"\u003cp\u003eA blue toning shampoo designed to reduce unwanted brassy tones in dark blonde and light brunette hair.\u003c\/p\u003e\n\u003cp\u003eMatrix Brass Off is a professional clarifying shampoo that helps neutralize brassy tones and refresh hair with cooler tones. Formulated with blue-violet pigments, it is ideal for brunettes who lighten their hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize: \u003c\/strong\u003e10.1 fl. oz. (300 ml)\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":48359615529219,"sku":null,"price":23.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/2536\/4739\/files\/blueshamp300ml.jpg?v=1781042593"},{"product_id":"matrix-brass-off-blue-conditioner","title":"MATRIX Brass Off Blue Conditioner","description":"\u003cp\u003eA toning and care formula infused with blue-purple pigments and ceramide to help neutralize brassy undertones in lightened brunette hair. It helps improve softness, shine, and moisture.\u003c\/p\u003e\n\u003cp\u003eMatrix Brass Off Blue Conditioner is a toning and care formula designed for lightened brunette hair. Infused with blue-purple pigments and ceramide, it helps reduce brassy orange undertones while improving softness, shine, and moisture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize: \u003c\/strong\u003e10.1 fl. oz. (300 ml)\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":48359628439811,"sku":null,"price":23.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/2536\/4739\/files\/bluecondi.jpg?v=1781043822"},{"product_id":"matrix-brass-off-blue-mask","title":"MATRIX Brass Off Blue Mask","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003eColor depositing formula neutralizes brassy tones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMatrix Brass Off Custom Neutralization Hair Mask is a highly pigmented color-depositing treatment designed to neutralize brassy and orange tones in lightened hair. Infused with blue-violet pigments, it helps maintain cooler tones while improving softness, shine, and manageability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize: \u003c\/strong\u003e16.9 fl. oz. (500 ml)\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":48359644496131,"sku":null,"price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/2536\/4739\/files\/bluemask.jpg?v=1781044111"}],"url":"https:\/\/artemisbeauty.ca\/collections\/matrix.oembed","provider":"Artemis Beauty","version":"1.0","type":"link"}